He had joined Twitter because he thought it would afford him the opportunity to put his wit on display. At that time, Mark was also beginning to pay attention to conversations online. This was primarily due to his “Writing in Online Places” course in college. He wanted to immerse himself in online writing for the sake of becoming an online writer. He was trying to establish a professional presence. He also had a blog, one of several over the past few years, and multiple Instagram accounts, each portraying one of Mark’s many hobbies.